Talacha Tee Campaign

Diego Gutierrez is a graphic designer and art director. He is also one of our Racial Profilers whose constant creativity leaves us both inspired and baffled.

Never one to leave the house without his sketchbook, you can find him in dark corners turning esoteric thoughts to pen and paper. Seriously. Whether at a party or a neighborhood bar, this brother is busy sketching. He lets his thoughts go, like a pulque puddle running over. Born in Oaxaca and raised in San Miguel de Allende, Mexico, he now lives New York City. And his sketches boast both cultures and can be defined as mythological, mystical, and surreal. Think indigenous and psychedelic. In fact, his Talacha brand is about that, straddling other worlds, creating rousing creatures.

So he made those sketches into gear; t-shirts we could stand behind. For a limited amount of time, M&TC will sell these pieces of art turned tees. There are three black and white t-shirts titled Tlaloc, Metalface, and the signature Talacha. Hacer talacha means to do manual labor and a talachero is a handyman. Gutierrez’s brand spins that manual labor into something that is streamlined and personal but still a job down with his own hands.

Respect the hustle. You can purchase these t-shirts on our Etsy shop for $20. Buy Mexican.


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