Let's talk rainbows, flowers, and strawberries in all-over prints, fabrics that inspire nostalgia and childhood innocence. The clothing of Alejandra Quesada evokes happiness and reverence for playtime. We first met Ale at DFashion Week in 2010, when she was our humble host, taking us to all of her DF haunts from Taco Inn on Calle de Tacuba and dancing in La Condesa to a tour of her whimsical design studio in el centro. Her magic is in meticulous patterns and embroidered nuances on modern cuts. She studied fashion design at Casa de Francia in Mexico, ESMOD in Paris, and Central Saint Martins in London as well as stints at Alexander McQueen and Isabel Marant. To own a piece from her collection is to say you believe in wizards, unicorns, and hipsters in DF. In the coming year, we look forward to the opportunity to finally buy her wares stateside.
Place of Birth: Mexico City
Parents: Vicente Quesada and Malena Reynoso
Occupation/Aspiration: Fashion Designer
What's your drink of choice?
What Mexican do you most admire and why?
Pedro Friedeberg. He is my favorite Mexican artist.
Describe a fun or interesting fact about you.
My purple eye (somehow I always get a purple eye).
Which projects are you working on now?
My Spring/Summer collection for 2013.
Share a secret nook in DF and NY where you like to hide or escape to?
2nd seccion de Chapultepec and in NY the wharf on the East River.
Are you in any stores here in NYC?
Soon we will be in Free People, Treasure & Bond, you will also be able to buy online our shoes on Modcloth and clothing on Koshka.