Alejandro is a man of many talents. For more than a decade he owned and operated lively and adored Brown Café in the Lower East Side. The small space was as a meeting place for creatives and an industry leader in farm to table practice. Everything served at Brown was locally farmed within a two-hour radius. Now he turns his energies into his passion projects and thankfully for us he has many. As creative director of Daydream Projects, Alejandro is focused on design, education, nutrition, and farming projects. His discerning eye in design has him restoring Rolex watches, creating a leather goods line, and building Donald Judd-esque wooden furniture. He also dedicates much of his time to a non-profit food awareness program for public schools. So he continues to daydream and make those dreams a reality.
Place of Birth: Mexico City
Parents: Amelia Acevedo and Alejandro Alcocer
When did you move to NYC and why?
I moved to NY in 1992 to be able to fly to Europe, South America, and Mexico easier and in less time than living on the West Coast of the U.S. I didn’t need a car and could bike anywhere.
Which neighborhood do you live in the city and why?
South Street Seaport, history, convenience, light, and quiet.
Name a New York moment.
When I was first working at Café Tabac as a chef de cuisine and Madonna was answering phones and Keith Richards was picking food out of the kitchen.
How do you keep it Mex in the City?
I have a huge network of other Mex fellows.
Share the best piece of advice a close relative or someone dear to you gave you?
Don’t back down.
What’s your drink of choice?
Name three songs on your mind right now:
“Lola” by The Kinks, “Gigantic” by The Pixies, and “Boys Don’t Cry” by the Cure.
Who is your favorite designer, label, or product?
The Castiglioni tractor seat stool.
Name your favorite past time.
What Mexican do you most admire and why?
My grandmother Amelia Acevedo Sr. lived an amazing life plus she put up with me and five other siblings.