Erika studied advertising, marketing, and communications at the Fashion Institute of Technology. While still in school she worked with American Apparel and convinced "el Boss" to do a small sponsorship of Mexico’s Fashion Week. Since then she has worked in a variety of jobs from set design to event production for clients like Jarritos, EA Sports, Hornitos, and ESPN. “I have lived here for ten years and done a bit of everything. I love NY because you are able to do that.” Her favorite project is one that she produced with the photographer Abbey Drucker. “We went down to Mexico and shot nude females. It was empowering, beautiful, and so sexy.”
Place of Birth: Mexico City
Parents: Acapulco 1978 marks the year when my Southern Belle mom met my dad aka “the Latin Jon Travolta” and the rest is history: Champagne, glamour and disco.
Occupation/Aspiration: Producer of events, photo shoots, and anything else that comes my way…
When did you move to NYC and why?
I moved to NYC to attend FIT in 2000.
Which neighborhood do you live in the city and why?
East Village. It’s still one of the neighborhoods that possess soul with a bit of edge! The secret gardens around the hood make for perfect summer getaways. Una coasa mas—my fav. restaurants Pylos and Supper are in my hood. EV love!
A New York moment:
Getting picked up by the Cash Cab van then attending a fabulous party all in one night.
How do you keep it Mex in the City?
By getting my daily dose of hot sauce and saying “guey”.
What's your drink of choice?
Champagne and Jose Cuervo’s Reserva de la Familia.
Name three songs on your mind right now:
The Gossip: “Heavy Cross (Fred Falke Remix)” Friendly Fires: “Skeleton Boy”, Moloko: “The Time is Now”.
Name your favorite past time.
Cooking with friends.
Tell us your favorite Mexican expression:
Which Mexican do you admire and why?
Dolores del Rio. She was so classic and beautiful. Her circle of friends included everyone from Frida and Diego, Greta Garbo and Elvis. What a legend!