Mex and the City and photographer Carlos Alvarez Montero present



Felipe Mendez, Racial Profiling, Mex and the City
La Superior



In New York we care about our media, so when Paper Magazine nominated Felipe for it’s 2009 Beautiful People issue we were ecstatic. His nomination had everything to do with his dedication to bringing authentic Mexican food and culture to NYC. His restaurant La Superior has become a taco beacon for Williamsburg musicians and artists. As passionate as he is about Mexican food, he’s also a committed DJ of eclectic music under the name Sonido Discoyoacan, spinning everything from techno to cumbia to breakbeats on real vinyl. He says “I don't want to spill the beans, but new home-produced music is coming soon!”


Age: 30!
Place of Birth: Mexico City
Parents place of birth: Veracruz (dad) Mexico City (mom)
Occupation/Aspiration: Mexican-ize the world (in process)

When did you move to NYC and why?
In 1999, I was looking for something greater.

Where do you live in the city and why?
Williamsburg, because back then it was really cheap.

Name a New York moment:
Meeting and chatting with James Brown out from the shower in a dressing gown.

How do you keep it Mex in the City?
Working with paisas day and night. A taco diet. And educating the gringo with what is Mexican food and lifestyle.

Share the best piece of advice a close relative or someone dear to you gave you?
“No pierdas el estilo” from my just deceased godfather.

What's your drink of choice?
Bourbon and beer to chill. Vodka on the rocks for partying and tequila for survival.

What are your favorite restaurants?
Prune and Le Moustache in NYC. In Mexico City, the quesadillas of Gloria in the mercado behind the church in Coyoacan. And of course and overall La Superior.

Name three songs on your mind right now:
The Beatles: “A Day in the Life”, Aphex Twin: We “Are the Music Makers”, and El Gran Perez Prado: “Niña a go-go”.

Who would you like to work with and why?
Daft Punk and Emmanuel Lubezki because I think something crazy and fun could come out (music, film, and food together! ) And I of course would like to feed them all. Or Cafe Tacuba and Emmanuel Lubezki, featuring the best Mexican music, film, and food! That sounds about right too.

Name your favorite past time:
Living in London in the rave era (1995). It was a life changing experience.

What Mexican do you most admire and why?
The one who leaves home and works hard.

Describe a fun or interesting fact about you.
I can work, party, and play records with no sweat.

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