As a designer for the women’s Converse One Star collection for Target, Jennifer oversees knits, wovens, and One Star accessories. She respects brands that make fashion accessible to the masses, like Target's GO International collections. In the future, she wants to make clothing that is vintage- inspired and timeless, she says, “Like the one item that you always go back to in your closet, always comfortable yet dressed up.” Much loved labels on her radar are LOVER, Vena Cava, Isabel Marant, and Alexa Chung for Madewell.
Place of Birth: Los Angeles, CA
Parents: Mom: Guatemala, Dad: Michoacán
Occupation/Aspiration: Designer for Converse One Star
When did you move to NYC and why?
I moved here about two and a half years ago. It took me three years to finally get the balls to do it. I'm glad I did, it's not as scary a place as I imagined.
Where do you live in the city and why?
I live in Greenpoint, BK. After living in the East Village for two years it's nice to live somewhere that's quiet and more mellow.
Name a New York moment:
Almost everyday, no matter how cold, hot, or rainy it gets. You look to the person walking next to you and you know they are as miserable as you are, you realize we're all in it together.
How do you keep it Mex in the City?
By kindly correcting my friends every time they butcher words like “tor-til-la” or “guaca-moley.”
Share the best piece of advice a close relative or someone dear to you gave you?
“Finish what you started.” I'm still working on that one.
What's your drink of choice?
Jameson on the rocks and I can never turn down a good margarita.
Who is your favorite designer?
Alexander McQueen was definitely someone whose collection I looked forward to seeing every season.
What is your favorite personal design moment?
The first time one of my designs was a top seller at Target. I'm obsessed with reading the customer reviews on the Target website on all my designs, feed back is always good.
Name three songs on your mind right now:
Beach House: “A Walk in the Park, Toro y Moi: “Blessa” and I recently re-discovered Los Hombres G: “Devuelveme a mi chica”.
Tell us your favorite Mexican expression.
“No mames” I find funny but I always liked the word “bichi”, it always makes me laugh.
What Mexican do you most admire and why?
Pedro Infante. I have memories of watching his movies with my dad as a kid and they always made me both laugh and cry at the same time.
Describe a fun or interesting fact about you.
My name is Jennifer but my friends call me Xochitl.
If you could design a shoe for Mex and the City, how would it look?
A Converse shoe? The shoe would have handcrafted leather soles, the print would be a classic Saltillo design like vintage Mexican blankets and a small “ojo de dios” hand-embroidered diamond at the ankle.