Mex and the City and photographer Carlos Alvarez Montero present



Ximena Romero, Racial Profiling, Mex and the City
Hotel condesa df, Mexico City


Ximena is one of those magnetic personalities that you meet and never want to let go. She is extremely bright and warm and brings a cheery confidence to the work that she does for Grupo Habita. Whether working in fashion production or event promotion, she knows how to get the job done in Mexico City. She literally knows the person to call, the DJ to hire, or the venue with the view. She's capable and creative! You can usually catch her shoot images with her camera.


Age: 28
Place of Birth: Mexico, DF
Parents Place of Birth: Mexico, DF
Occupation/ Aspiration: PR at Grupo Habita

Describe a typical day:
Run or bike on Amsterdam Street, go back home, take a shower, go to work at the hotel Condesadf and organize new venues, events, parties, photo shoots etc.

Which neighborhood do you live in and why?
Colonia Condesa. It's where I started, but I can see myself in La Roma or San Miguel Chapultepec.

Where did you go to school? What did you study?
I studied photography at AAVI (Academia de Artes Visuales de Ricardo Trabulsi) & at San Martins, London.

What was your first source of inspiration in your professional career?
I entered the music world with pictures of concerts or my own friends in the industry. From there I became a personal manager of musicians and actors which opened doors to the fashion industry as a coordinator for DFashion and then as time passed I turned to PR.

What is your drink of choice?
Carajillos!

Who is your favorite designer or brand or product.
Mexican Graphic Design: brutalinc.mx y  http://blog.romstudio.com.mx Interior design: http://dfcasa.com/

Name your favorite book.
It could be Kafka on the Shore by Murakami.

Name your favorite blog.
pfas.mx y ffffound.com

What are your favorite places to eat?
Lemat, Rosetta, Benkay

Where do you like to hide or escape to in DF/NYC?
DF: bosque de chaputepec, mercado de tepito, mercado de flores en Xochimilco, José Vasconcelos library NY: DIABeacon, Central Park, Coney Island in September.

What would you like to see in Mexico City?
More respect, more congruence and less elitism.

Now that Mexico has been put on the map as a cool destination, what is your cool destination?
There are always things and places to discover besides DF I love the state of Chiapas.

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